Etta Loves baby products are not only made of the highest quality fabrics, but they have been designed with input from an early years visual expert, to ensure that they stimulate babies' visual and cognitive development (read more about the science behind them). As such the range is split between 0-4 months and 5+ months.

Etta Loves

Make baby feeding & weaning delightful life moments. Start your LittleList baby registry to shop all your needs, from baby bottles to high chairs.

Baby Feeding & Weaning | Feeding Accessories | LittleList

Create a cosy sleeping space for your baby to soothe them into a peaceful slumber. Our sleeping range provides the perfect setting for your newborn's bedtime.

Baby Beds & Sleeping Accessories | LittleList

Prep for playtime with our range of soft toys, rattles, books, wooden toys & more. At LittleList we have all you need to stimulate their minds whilst having fun

Baby Toys, Books & Play Activities | LittleList

Feeding & Weaning/Feeding Accessories/Muslin Cloths

Triple pack of supersoft sensory muslin squares in high contrast black and white patterns. Designed to the millimetre to support babies' cognitive and visual development between birth and around four months. The ultimate multi-tasker also delivers sensory calm through our scientific patterns, created alongside our consultant Orthoptist.

Animal Pack of 3 Sensory Organic Cotton Muslin Squares, 60 x 60cm, Black & White, Black & White

Animal Pack of 3 Sensory Organic Cotton Muslin Squares, 60 x 60cm, Black & White

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Toys & Play/Activity & Sensory Toys/Sensory Toys

Triple pack of hanging squares to make sensory play easy, anywhere. These scientifically sensory squares are reversible for 0-4 months and 5+ months and their versatile nature makes them perfect to attach to the baby gym, car seat or pram. The patterns have been designed to support babies' cognitive and visual development.<ul><li>Designed to support your baby's visual development</li><li>Comfy padded fill</li><li>Ideal gift for new parents</li></ul><div> </div>

Pack of 3 Hanging Square, Multi

Triple pack of supersoft sensory muslin squares in high contrast black and white patterns. Designed to the millimetre to support babies' cognitive and visual development between birth and around four months old. The ultimate multi-tasker also delivers sensory calm through our scientific patterns, created alongside our consultant orthoptist.

Plant Pack of 3 Sensory Organic Cotton Muslin Squares, 60 x 60cm, Black & White, Black & White

Plant Pack of 3 Sensory Organic Cotton Muslin Squares, 60 x 60cm, Black & White

Toys & Play/Books & Bedtime Stories/Sensory Books

We love this plant print sensory strip, cleverly scaled and coloured to help develop your baby's eyesight.&nbsp; Place on the edges of the pram, or stand it up on the floor for tummy time to encourage and engage muscles that will prepare young babies for movement and crawling. Between 0-4 months babies are still developing their eyesight, which is why Etta Loves has developed the high contrast black and white plant design for those first few months of developing their sight. From 5 months, babies begin to register colour and Etta Loves has a bright and vivid print for this too - which encourages the development of the receptor cells in their eyes. Clever huh!&nbsp;<ul><li>ANDO LOVES the science behind the design, whilst not compromising on style or design; think of it as baby's first gallery experience.</li><li>ANDO STYLE as part of a baby bundle for a newborn; add a teether and baby romper for a sweet welcome gift.</li></ul>

Fern & Sycamore Reversible Sensory Strip, Multi, Multi

Fern & Sycamore Reversible Sensory Strip, Multi

Toys & Play/Playmats/Playmats & Baby Gyms

Our organic cotton playmat provides perfect stimulation for tummy time and playtime. Reversible dalmatian (newborn-4 month print) and leopard print (5+ months) in soft organic cotton with a comfy padded fill. Designed alongside our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year. The patterns also encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you'll notice them trying to push up to make more sense of the print before them. Comes in our gorgeous box packaging with a band to hold the mat together when rolled up ? making it perfect for home and away.

Animal Reversible Sensory Playmat, Multi, Multi

Animal Reversible Sensory Playmat, Multi

XL supersoft sensory muslin square in high contrast black and white. Designed to the millimetre to support babies' cognitive and visual development between birth and around four months.Perfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.<div> </div>

Fern Muslin Blanket, Multi

XL supersoft sensory muslin square in Keith Haring's iconic 'Baby' print. High contrast black and white, rescaled to the millimetre to support babies' cognitive and visual development between birth and around four months. Perfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.

Keith Haring Sensory Organic Cotton Muslin Square, 120 x 120cm, Black & White, Black & White

Keith Haring Sensory Organic Cotton Muslin Square, 120 x 120cm, Black & White

These playful bath toys have been designed to support babies' visual and cognitive development through their patterns, scales and colours, making bath time sensory play time.Hand painted on one side with raised features on the reverse for a physical sensory experience as well as a visual one.Babies' will love the look and feel of the natural rubber, and they're as good for chewing as they are for water play. They're also fully sealed so no nasties can get in. Suitable from birth, loved for yearsMade from sustainable materials (Natural rubber &amp; natural dye, no plastic)&nbsp;

Animals Pack of 3 Sensory Bath Toys, Multi Colour, Multi Colour

Animals Pack of 3 Sensory Bath Toys, Multi Colour

XL supersoft sensory muslin square in high contrast black and white. Designed to the millimetre to support babies' cognitive and visual development between birth and around four months. Perfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.

Starfish XL Sensory Organic Cotton Muslin Square, 120 x 120cm, Black & White, Black & White

Starfish XL Sensory Organic Cotton Muslin Square, 120 x 120cm, Black & White

Our organic cotton playmat provides perfect stimulation for tummy time and playtime. Reversible Fern (newborn-4 month print) and Sycamore print (5+ months) in soft organic cotton with a comfy padded fill. Designed alongside our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year. The patterns also encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you'll notice them trying to push up to make more sense of the print before them. Comes in our gorgeous box packaging with a band to hold the mat together when rolled up ? making it perfect for home and away.

Plant Reversible Sensory Playmat, Multi, Multi

Plant Reversible Sensory Playmat, Multi

Two-pack of mid-sized super-soft sensory muslin squares, one from each age range from our best selling plant print collection. The Fern print has been expertly scaled to support babies' cognitive and visual development between birth and around 5 months old, whilst the colourful Sycamore print muslin introduces smaller scales and colour to support from 5 months to a year and beyond. Perfect for feeding, play, cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.

Fern & Sycamore Pack of 2 Sensory Organic Cotton Muslin Squares, 80 x 80cm, Multi, Multi

Fern & Sycamore Pack of 2 Sensory Organic Cotton Muslin Squares, 80 x 80cm, Multi

Our organic cotton triple layer blanket provides perfect sensory stimulation on the go, when having a cuddle or for happier tummy time, and the stylish animal prints are sure to be loved by everyone. Reversible Dalmatian (newborn-4 month print) and Blue Leopard (5+ months) in super-soft organic cotton. Our patterns are expertly scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year. Comes in our gorgeous box packaging making it the perfect gift too.

Animal Sensory Organic Cotton Muslin Blanket, 120 x 120cm, Multi, Multi

Animal Sensory Organic Cotton Muslin Blanket, 120 x 120cm, Multi

Etta Loves' grasp ball has a perfectly scaled Dalmatian pattern to support your baby's visual development and capture their attention.&nbsp;The segmented shape makes it easy to grab, hold or throw - encouraging gross motor skills and hand-eye coordination. The hook makes it easy to attach to a link or a strap (not included)&nbsp; to add to the baby gym, pram or car seat for contented staring and play.Made in organic cotton with a central bell to help drive babies' understanding of cause and effect (when I do this, this happens) to make the perfect first toy.

Sensory Grasp Ball, Black & White, Black & White

Sensory Grasp Ball, Black & White

Etta Loves' sensory flashcards are an easy and portable way to bring sensory play into your day, and with our added affirmations on the back, you'll be reminding yourself what an amazing job you're doing too.Pack contains 12 unique scientifically sensory flashcards with affirmations and 1 card with usage ideas and infant vision facts.<ul><li>12 reversible cards in unique designs</li><li>Each card is 17cm x 12cm with gentle rounded corners</li></ul> These flashcards have been designed &amp; made in the UK" Suitable from birth

Sensory Flashcards with Positive Affirmations, Multi Colour, Multi Colour

Sensory Flashcards with Positive Affirmations, Multi Colour

Two-pack of mid-sized super-soft sensory muslin squares, one from each age range from our best selling plant print collection. The Fern print has been expertly scaled to support babies' cognitive and visual development between birth and around 5 months old, whilst the colourful Sycamore print muslin introduces smaller scales and colour to support from 5 months to a year and beyond. Perfect for feeding, play, cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys."

Dalmatian & Leopard Pack of 2 Sensory Organic Cotton Muslin Squares, 80 x 80cm, Multi, Multi

Dalmatian & Leopard Pack of 2 Sensory Organic Cotton Muslin Squares, 80 x 80cm, Multi

XL supersoft sensory muslin square in high contrast black and white. Designed to the millimetre alongside our consultant orthoptist, to support babies' cognitive and visual development between birth and around four months. Perfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.

Dandelion XL Sensory Organic Cotton Muslin Square, 120 x 120cm, Black & White, Black & White

Dandelion XL Sensory Organic Cotton Muslin Square, 120 x 120cm, Black & White

Our organic cotton triple layer blanket provides perfect sensory stimulation on the go, when having a cuddle or for happier tummy time, and the stunning plant prints are sure to be loved by baby and you. Reversible Fern (newborn-4 month print) and Sycamore (5+ months) in super-soft organic cotton muslin. Our patterns are expertly scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year. Comes in our gorgeous box packaging making it the perfect gift too.

Plant Sensory Organic Cotton Muslin Blanket, 120 x 120cm, Multi, Multi

Plant Sensory Organic Cotton Muslin Blanket, 120 x 120cm, Multi

Triple pack of super-soft sensory muslin squares in scientifically designed patterns. Designed to the millimetre to support babies' cognitive and visual development between birth and around four months.Research conducted by The Sussex Baby Lab for Etta Loves shows that from 2 months old babies are captivated by black and white patterns that include a splash of vivid colour - which is why one muslin in this pack includes a vibrant blue, alongside two monochrome designs.

Sky Pack of 3 Sensory Organic Cotton Muslin Squares, 60 x 60cm, Black, White & Blue, Black, White & Blue

Sky Pack of 3 Sensory Organic Cotton Muslin Squares, 60 x 60cm, Black, White & Blue

These unique bath toys collide the joy of Keith Haring's iconic artwork with Etta Loves' scientific support for babies' development.Hand painted on one side with raised features on the reverse for a physical sensory experience as well as a visual one, who wouldn't want these striking toys in their bath!Babies' will love the look and feel of the natural rubber, and they're as good for chewing as they are for water play. They're also fully sealed so no nasties can get in.<ul><li>Made from sustainable materials (Natural rubber &amp; natural dye, no plastic)&nbsp;</li><li>Pack of 3 bath toys, presented in a stylish box packaging. Suitable from birth, loved for years.</li></ul>

Keith Haring Pack of 3 Sensory Bath Toys, Multi Colour, Multi Colour

Keith Haring Pack of 3 Sensory Bath Toys, Multi Colour

Extra large supersoft sensory muslin square in our striking new sycamore print. Designed with precise scales and colours that support babies' cognitive and visual development from 5 months onwards. These giant muslins are perfect for cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.

Sycamore XL Sensory Organic Cotton Muslin Square, 120 x 120cm, Multi, Multi

Sycamore XL Sensory Organic Cotton Muslin Square, 120 x 120cm, Multi

Etta Loves' x Keith Haring sensory strip provides perfect stimulation for in the pram and tummy time, featuring Keith Haring's striking 'Baby' (newborn-4 month print) and 'Brazil"" artwork (5+ months) in soft organic cotton with a comfy padded fill.Simply attach securely around the pram bassinet for calm developmental journeys, stand it up in front of baby for happy tummy time or you can even place it around the changing mat for less squirmy nappy changes.&nbsp; "<ul><li>90cm x 15cm with tie tags for secure attachment</li><li>Made from sustainable materials&nbsp;</li></ul>

Keith Haring Reversible Sensory Strip, Multi Colour, Multi Colour

Keith Haring Reversible Sensory Strip, Multi Colour

Super soft, super cute comforter in our unique, clever zebra print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever zebra pattern but will also fiddle with the plush floppy ears, providing an additional sensory experience.Etta Loves' zebra print is designed to support babies visual and cognitive development from birth to around 4 months old.<ul><li>Made from sustainable materials</li><li>25cm x 35cm double lay knotted muslin</li></ul>

Zebra Sensory Comforter, Black & White, Black & White